I truly believe in art; I feel that art has allowed me to become a better human.
A Wall Street stock broker in the 80s decade, he soon sees opportunities to make more money with his works of art, and assembles a workshop where 30 people work carrying out his projects.
He knows the ways of a speculating entrepreneur inside and out, and for what he can’t handle well, he contracts an advertising agency (for the first time in the history of art); that is, to handle his public image and the marketing of his sculptures and photomontages.
He is considered a kitsch (the art of bad taste) artist, taking objects from everyday, middle-class life and overdimensioning them until they plumb the depths of absurdity, such as the balloon dogs made by clowns at the fair, exquisitely worked, of course, so that the surfaces are smooth and shiny. Koons sells each sculpture for millions of dollars each to important collectors; they must be in perfect conditions, in the same manner as a contractor would deliver a building to Donald Trump.
If the clown at the fair makes the balloon dog for a dollar, and Koons takes up the same concept, enlarges it, and sells it for 5 million dollars, what is the difference between the clown and the artist? 5 million dollars?
Sometimes he shamelessly copies from veritable masterpieces or from artists that are not well-known, and goes on to make his monumental works. He has been sued several times for plagiarism, due to which another comparison starts to take place in the world of art: when is it a tribute to an admired artist and when is it simple plagiarism.
He is the highest-paid artist in the planet; his expositions attract millions of people to the best museums in the world. Reputable art critics gut him in their art magazine articles, buthe just keeps his art industry going, a savage capitalism in action. Perhaps within 100 years he might be completely forgotten as an artist, but at the moment he is the one with the most renown in the world, capable of moving millions of dollars: the American dream.
I believe any artist would be happy to see their work worth so much and to be able to produce and provision prestigious museums, galleries and mansions of the rich and famous without a care in the world; become an emporium, a recognizable trademark to the great mayority. Koons, with his eternal smile on his face, tells us not to writhe with envy: he arrived first, survived the excesses of the 80s and 90s, and is still here, richer and with more renown with each passing day. Jeff Koon is here to stay. Amen.